Nike has been a brand which has crossed the realms of fame through a myriad collection of products. This brand has been one which is recognised all over the world by people who reside in ghettos to high rise pent houses.
Nike footwear caters to the requirements of an ordinary person, an athlete, a damsel and even a toddler. Its customer oriented way of doing business has brought in rewards in the form of a global customer base and soaring profits worldwide.
The product groups of this company differ from country to country and also in terms of different types of sports. If one is to take an example of the Indian subcontinent, then Nike maintains three types of product groups in this region, which are
However, this company also harvests all the benefits of each and every technology that is present. Hence, it has another product group known as Nike+.
One of the examples of this urge to harvest all the latest technologies that are there would be the combination of Nike shoe plus a sports band. This particular combination is meant exclusively for athletic purposes like running and measuring things like:
1.The distance that the person has run
2.The calories spent
3.The heartbeat during the length of the jog etc.
The sports band is worn around the wrist and it has a device, which stores all the information of the categories mentioned in the above list. The person using this device can then hook it up to a computer and get an idea about the results of his workout routine.
Another example of the Nike+ product category would be the usage of Nike shoes with an iPod. The system is again the same with a device getting fitted in the shoes, however, the iPod has to be hooked up with a receiver. Then the person who would be using this iPod would be able to witness elements like:
2.Distance covered etc.
He would be able to do all this while listening to tracks on his iPod. The marketing strategy of Nike in the Indian subcontinent rests upon the implementation of brand ambassadors and also on creating advertisements featuring many well known cricket celebrities of India.
Nike footwear as a result of its unique product group has managed to rope in a wonderful customer base in India, apart from doing a wonderful business. The Indian customer is quite content with this brand and normally prefers it while buying a pair of shoes.
The places from where one can buy Nike shoes have changed over the years. Shops and showrooms now have amidst their fray, a new entry in the form of a shopping website.
Online shopping in India is quite a new concept but it is also one, which is catching the attention of the customers in a fascinating manner. The rate at, which shopping websites have seen an increase in their traffic in the recent years is testament to this fact.
Almost all products that are sold in shops, showrooms, retail outlets are sold on shopping websites. The online platform is becoming quite a splendid platform for sales and this has been realised now by all the major manufacturing companies including Nike. Regardless, of the product category, all companies have started using this online platform for bringing in an impressive amount of sales revenue.
Nike footwear is, therefore, making its presence felt on the online platform with many shoes having the brand name Nike selling in gargantuan numbers on a variety of shopping websites.
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